Few sunglasses have occupied this sort of storied place in American culture and history as Ray Bans.
From Presidents to celebrities, rock stars to artists, designers to runway models, there’s not much of a generation alive that can’t remember owning (or wanting to own) a pair of these iconic sunglasses.
While Ray Bans now is visible on the next generation of Hollywood style setters, the famed sunglasses had a more practical and humble beginning.
Founded in 1937 by Bausch & Lomb, the very first Ray Ban sunglasses were created for your Usa Army Air Corp. The Army needed a sunglass to safeguard aviators from the damaging rays in the sun, but in addition a sunglass that could look elegant on the dashing airman through the day.
On May 7, 1937 Bausch & Lomb officially took out of the patent in the ray ban canada sale.
The first sunglass to add an anti-glare lens, the metal frame was extremely lightweight and produced from gold-plated metal with two green lenses that filtered out UV rays.
The U.S. Army Air Corps pilots instantly took on the sunglasses, earning Ray-Bans the moniker “Aviator Glasses” — a term which now describes all sunglasses with designs that act like the original Ray-Ban.
The Ray-Ban aviator achieved broader popularity during WWII, when General Douglas MacArthur was photographed in Ray-Ban aviator glasses landing about the beach within the Philippines.
From the pragmatic beginnings offering airman protection from direct sunlight, Ray-Bans quickly became element of American fashion and popular culture when, in 1952, Ray Ban broke from traditional metal frames and created hard plastic frame called “The Ray-Ban Wayfarer.”
Now considered a revolutionary moment in eyewear design, the Wayfarer quickly became popular among the two fringe as well as the well-heeled — crossing socio-economic and cultural borders — and fascinating to a mass market that included debutantes and beatniks.
Ironically, the first Wayfarers were intended to be marketed to men … until women fell in love with the sleek, shiny design that did actually flatter any model of face.
Soon the sunglasses begun to show up on everyone from Presidents and trendy women to folk musicians and East Village Hipsters. Wayfarers were got a PR improvement in when Audrey Hepburn’s Holly Golightly practically lived in her Wayfarers within the 1961 movie Breakfast at Tiffany’s.
During the entire 50s and 60s, Ray Ban Wayfarers were the sunglass preferred by everyone from Bob Dylan, to Andy Warhol, James Dean, Marilyn Monroe, Roy Orbison, John Lennon and countless average American teenagers who just desired to look cool on the beach.
Ray-Bans popularity waned from the Seventies since the disco era ushered in additional extravagent eyewear, and designers like Dior and Yves St. Laurent entered the eyewear market.
From the mid-70s, Ray-Ban introduced a collection of “disco” inspired sunglasses within the mid-seventies, however it fell flat. However, a resurgence in popularity was only nearby.
In 1982, Ray-Ban appeared to be on the cusp of any revival. Their ray ban 90 off produced a not-so-subtle appearance on John Belushi and Dan Akroyd in the The Blues Brothers movie. Despite wearing Ray Bans for nearly all of the movie (Belushi actually only removes them once — when Carrie Fisher carries a rocket launcher aimed at him), sales were still a paltry 18,000 pairs in 1980.
That every changed in 1982 when Ray-Ban signed a $50,000 each year contract to put Ray-Bans in movies and TV shows. Between 1982 and 1987, Ray-Ban had placed their sunglasses in additional than 60 movies and tv shows.
The investment paid back when Ray-Ban received their first big return as a result of Tom Cruise donning the classic Wayfarer in the 1983 coming-of-age movie Risky Business.
Suddenly, Ray-Bans were cool again and also the company could hardly keep its Wayfarers in stock.
In 1983, the corporation sold an incredible 360,000 pairs in the sunglasses. Inside the future years, Ray-Bans would appear in some 80s hits, including Miami Vice, Moonlighting, and also the Breakfast Club. Sales reached 1.5 million.
Inside the Eighties, Ray-Bans and Ray-Ban Wayfarers could be seen on everyone from Madonna to Michael Jackson, Elvis Costello, Morrissey, The Ramones, Blondie’s Debbie Harry, individuals U2, as well as other celebrities like Jack Nicholson and Vogue-Editor (and “The Devil Wears Prada” muse) Anna Wintour.
From the 1990s, Ray-Ban again faced a slump as Grunge ditched the trends from the 80s and wrap-around sunglasses from manufacturers like Oakley became in-vogue. The organization aimed to kick-start sales by updating the frame’s styling, however they fell flat.”
In 2007, Ray-Ban re-introduced the original Ray-Ban Wayfarer design, but expanded the colour options beyond the traditional palette to incorporate patterns like checks and camouflage and colors like navy, white, turquoise, red, and blue.
Additionally, they made a collection of multi-colored Wayfarer frames that combined colors like gold on black, white on black and red on tortoise-shell.
The strategy worked, as soon as again, ray bans 90 off seemed to stare you inside the face each time you opened a fashion magazine or perhaps a copy of men and women.
After having a 10 year hiatus, Ray-Ban was dexjpky53 again and even the initial Aviator-style, longtime connected with cops and pilots, began showing up on celebrities.
Because the Ray-Band revival took hold, other designer eyewear manufacturers took notice and attempted to rush out their versions of your classic aviator and Wayfarer.
While their efforts brought a clearly retro-flair to 2009 eyewear, the real thing that was started back in 1937 and epitomizes the classic sunglass style persists.